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Basic Marketing Research Using Microsoft Excel Data Analysis (2nd Edition)By Alvin C Burns, Ronald F. Bush

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This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in (XL Data Analyst®) designed specifically to use the power of Excel for marketing research applications.  XL Data Analyst ® also features data analysis output that is exceptionally easy to understand and in professional table/report-ready format.  All marketing research concepts are presented  simply and intuitively. 

KEY TOPICS: 11 Step marketing research process; the industry; ethical issues, global applications. Basic descriptive statistics, confidence intervals and hypothesis testing, differences tests through one-way ANOVA, cross-tabulation/Chi-square, Pearson Correlation, and simple and multiple regression are all comprehensively covered.

This is the ideal book for those who wish to teach basic marketing research to undergraduate students without learning cumbersome statistical analysis software but who have access to Excel™.  The XL Data Analysis Add-in is easy to master and use and performs analyses such as tests of proportions and hypothesis tests for percentages, not typically available on standard statistical analysis software.  

 

• Sales Rank: #430703 in Books
• Published on: 2007-12-23
• Original language: English
• Number of items: 1
• Dimensions: 9.99" h x .83" w x 7.97" l, 2.10 pounds
• Binding: Paperback
• 544 pages

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A puppy uses the painful process of trial and error to find what kind of animal he is or isn't.

• Sales Rank: #2736832 in Books
• Published on: 1977
• Number of items: 1
• Binding: Hardcover
• 30 pages

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Free Download Finale: An Easy Guide to Music Notation - Third EditionBy Thomas E. Rudolph, Vincent A. Jr. Leonard

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(Berklee Press). Everything you want to know about music notation with Finale! Master Finale step-by-step with the most complete how-to guide available. Designed for both novice and experienced users, this is your detailed resource to fully understanding and applying all of Finale's remarkable capabilities. Easy-to-follow instructions help you to: create publisher-quality music notation; learn to use the tools of Finale while writing your own music and arrangements; get started immediately with hundreds of professional templates, partially completed notation files, and libraries available on the companion website (www.FINALEBOOK.com); print transposed parts from scores automatically; write standard notation, guitar tablature, drum set parts, and more with this comprehensive hands-on tutorial. Teachers can create warm-up and practice exercises; write their own compositions, arrangements and method books; and simplify parts for students. The companion website, www.FINALEBOOK.COM, offers: * Tutorial Files * Samples of partially completed and finished music notation files for each of the hundreds of hands-on exercises in the book * Libraries of articulations and dynamics * Additional chapters * Professional Templates: Choral, Concert Band, Jazz Ensemble, Marching Band, Orchestra, Single Line and Grand Staff, Pit and Show, and Sketch and Utilities templates including a Cue Sheet for radio and TV. "This book excels at teaching Finale in an easy-to-understand, sequential manner. Rudolph and Leonard have loads of experience. Beginners and seasoned Finale users will benefit from what these two teach." Tom Johnson, Finale Product Specialist, MakeMusic!, Inc.

• Sales Rank: #372618 in Books
• Published on: 2012-03-01
• Original language: English
• Number of items: 1
• Dimensions: 10.88" h x .92" w x 8.38" l, 2.25 pounds
• Binding: Paperback
• 400 pages

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Free PDF Black Barbie 2: "The Revenge Of A Psycho Bitch!" (Black Barbie Thrill-o-gy!)By Terri Blaze

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Part Two Of The Black Barbie Series...

Crazy for control in everything she does, Blaque, a business woman fired from her job, embarks on a money making mission with her brother that leads her to extreme criminal activity on the underground. Her business sense and sharp mind serves her well in the streets as she extorts the club owner her brother works for and builds a business out of pimping the men there. Her heavy handed tactics earn Blaque a ruthless reputation and more money than she could ever imagine before she is met with resistance from a woman hell bent on killing her brother. Now with a worthy challenger threatening to destroy Blaque's control over her world, she must decide if murder is her only option once she finds out the woman's real motives! Sex, money, power, fame, and violence are all tools used to gain one end... CONTROL. Some of us want it more than others but for Blaque it's the only thing she's not willing to compromise.

• Sales Rank: #935382 in eBooks
• Published on: 2015-03-27
• Released on: 2015-03-27
• Format: Kindle eBook

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